We're excited to announce we've joined Group 1 Automotive! More details here.

Read our reviews

Google
5.0/5
20 Oct 2024
Google Inchcape Reading BMW
I had a great experience with the Inchcape BMW parts department. They were quick, helpful, and had everything I needed. A big thanks to Srikanth for his excellent service – he was super friendly and made everything easy!
Google
5.0/5
18 Oct 2024
Google Inchcape Reading BMW
I came here to buy a bulb that I needed urgently. I was served by a gentleman named Azan. He made me felt comfortable at the place, took me to his desk & asked what I needed. Within 5 minutes, he gave me everything I needed. His customer service was exceptional & was really polite. I would highly recommend BMW Reading to anyone who wants to be treated in a professional manner
Google
5.0/5
17 Oct 2024
Google Inchcape Reading BMW
I've been a loyal Mercedes driver for the past 14 years, so my standards were high. Mercedes Benz consistently exceeded my expectations in terms of service and care. Last year, I decided to try a BMW, and my first experience with BMW Group 1 for servicing was impressive. Their professionalism and attention to detail were top-notch. They not only met my expectations but also exceeded them. What's more, the cost was surprisingly affordable. A shout-out to BMW Group 1 Reading for their excellent service.
Google
5.0/5
5 Oct 2024
Google Inchcape Reading BMW
Purchased a car from Inchcape, Reading in July 2024. I dealt with Hamza Khan throughout the process. He was excellent from start to finish; polite, honest, informative and always very helpful with any of my queries. Had a small issue post purchase, the Reading team were extremely helpful in allowing me to have it sorted at a more convenient location. Really impressed with all the team, but thank you Hamza, you were brilliant to do business with.
Google
5.0/5
20 Sep 2024
Google Inchcape Reading BMW
I would like to appreciate the courtesy and help offered by Jess Wheeler at Inchcape Reading. I had an engine alarm alert for which I took my car to Inchcape. She promptly attended to me and checked my car. She assured me that there is no major concern with the car and moved my planned service date to an earlier date to address this alarm issue. I felt relieved, and I am happy with my decision to be an Inchcape customer.
Google
5.0/5
20 Sep 2024
Google Inchcape Reading BMW
Todor was super helpful in helping us select the right car for our family
Google
5.0/5
16 Sep 2024
Google Inchcape Reading BMW
I was served by Azan Hassan for some parts that were needed fir my BMW. Very professional and courteous service. Thank you
Google
5.0/5
14 Sep 2024
Google Inchcape Reading BMW
I would like to share my experience , the best customer service i had , very welcoming , Alex was great he responded to my emails so fast , he was always helpful in everystep with finishing paperwork and preparing the car and gave all the information that was needed and on time ,super!! the car is fire !!. Big thank you .:)
Google
5.0/5
9 Sep 2024
Google Inchcape Reading BMW
Been in the showroom over the weekend and had some help from Todor from sales department who helped us understand the benefits and different options of how financing works. Very knowledgeable and friendly, would highly recommend him
Google
5.0/5
9 Sep 2024
Google Inchcape Reading BMW
Excellent service on my car today from Ben White. All faults corrected and done to a top standard. Thank you.

New and used car sales, servicing and MOTs




Welcome to Group 1 BMW Reading located on Drake Way, Reading in Berkshire.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment


Group 1 BMW Reading offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:

  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service. Our Inchcape used cars also come with a minimum of 12 months warranty (excluding bravoauto) and breakdown assistance (excluding bravoauto), at least a 9 month MOT and our multipoint check. Click 'Why Inchcape' below for full details.

Discover more reasons to choose Inchcape below.



Inchcape Reading BMW – sales and servicing with excellent service

Here at Inchcape BMW, we work hard to ensure every one of our Retail Centres reflects the same high standard of customer service - and our BMW Centre in Reading is certainly no exception. With a team of knowledgeable staff on hand to answer your every question - from advice on the latest BMW models to MOT queries - we are always on hand to help. 

Over 100 approved used cars at Inchcape Reading BMW - all indoors!

Here at Inchcape Reading BMW, you’ll get a warm welcome from the moment you step through our doors. Whether you’re booking a test drive, enquiring about servicing or finding out more about our latest deals, you’ll always receive our honest advice to help inform your choices at every step.

Our BMW Retail Centre in Reading offers:

  • The latest brand new BMW models in our showroom
  • An impressive choice of more than 100 approved used BMWs
  • Competitive financing options on both new and used vehicles
  • Bespoke corporate deals
  • Servicing and MOTs using genuine BMW parts at our workshop
  • A well-stocked parts department for quick, efficient repairs
  • Bespoke after-sales support

With more than 90 skilled staff on hand across retail and servicing, our Berkshire team will ensure you’re well looked after no matter what your requirements. 

How to find Inchcape Reading BMW

Inchcape Reading BMW is ideally located for customers across Berkshire, including the nearby towns of Wallingford, Didcot, Bracknell, Newbury, Thatcham, Tadley, Hook, Wokingham, Crowthorne and Henley-on-Thames.

To find us, from the A33 take the turn into Kennet Island and then take the first right onto Drake Way.  Head towards the end of the road, passing the Hilton Reading on your right. Our BMW Centre will be in front of you.

We look forward to welcoming you soon.