We're excited to announce we've joined Group 1 Automotive! More details here.

Read our reviews

Google
5.0/5
14 Sep 2024
Google Inchcape Reading BMW
I would like to share my experience , the best customer service i had , very welcoming , Alex was great he responded to my emails so fast , he was always helpful in everystep with finishing paperwork and preparing the car and gave all the information that was needed and on time ,super!! the car is fire !!. Big thank you .:)
Google
5.0/5
9 Sep 2024
Google Inchcape Reading BMW
Excellent service on my car today from Ben White. All faults corrected and done to a top standard. Thank you.
Google
5.0/5
9 Sep 2024
Google Inchcape Reading BMW
Been in the showroom over the weekend and had some help from Todor from sales department who helped us understand the benefits and different options of how financing works. Very knowledgeable and friendly, would highly recommend him
Google
5.0/5
31 Aug 2024
Google Inchcape Reading BMW
Following a fantastic experience purchasing a used BMW 5 series from Inchcape Reading back in February this year (a big thank you to Shane Pardey and Abbas Ellam from the sales team), I then decided to use their service team to perform some work required on another BMW I own which is a modern classic Z3. Having serviced this vehicle for quite a few years at another BMW main dealer, I was thoroughly impressed by the professionalism of the Inchcape service team. My car was looked after by Ryan Chapple, Inchcape's master technician, who has impressive knowledge and whose demeanour and attitude inspires confidence and trust. I would also like to take the opportunity to thank Kevin Lockwood-Goose the service manager who from the first moment we arrived took a genuine interest in our needs ensuring we had a great customer experience with the brand and was also quick to arrange a courtesy car when it became clear that the vehicle would need to be left overnight. More recently I was also asked back to Inchcape to perform a recall on my BMW 5 series and address another matter under warranty and once again was well looked after by Kevin and his service team as well as by Shane from sales who continues post sale to take an interest in my needs and provide much appreciated support. This kind of customer experience creates brand loyalty.
Google
5.0/5
31 Aug 2024
Google Inchcape Reading BMW
Recently purchased an approved used bmw from here I have to say both Alex and Steve the two sales staff were really helpful and knowledgeable about the vehicle I was purchasing and they are a real credit to BMW , the car itself was beautifully prepared and is a dream to drive many thanks
Google
4.0/5
22 Aug 2024
Google Inchcape Reading BMW
Receptionist Iva was very welcoming!
Google
5.0/5
22 Aug 2024
Google Inchcape Reading BMW
Excellent experience from start to finish. I wanted to leave my car with them for a week while I went away and also get a loan car which they were more than happy to accommodate. The technician Joe, was particularly helpful explaining the issue with the car, breaking it down in a simple yet educational manner so I could understand. Very professional from him and BMW Reading as a whole. 5/5 :)
Google
5.0/5
19 Aug 2024
Google Inchcape Reading BMW
Steve and Hamza were fantastic and great during our conversation and helped me to purchase a new car
Google
5.0/5
18 Aug 2024
Google Inchcape Reading BMW
I have bought few parts for my 1 series, I lost locking wheel nut, Mr Hassan parts department helped me highly in professional manner, brought few to check because according to registration of car locking nut key doesn't fit. I recommend anyone in situation like I was in, the best place to go is maindealer. Saved my time Thanks
Google
5.0/5
9 Aug 2024
Google Inchcape Reading BMW
Fantastic showroom lovely cars to look over top floor full of used cars and the coffee machine makes the best latte all good

New and used car sales, servicing and MOTs




Welcome to Inchcape BMW Reading located on Drake Way, Reading in Berkshire.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £199, buy online and have it delivered to your doorstep.  


You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment

Inchcape BMW Reading offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:
  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


Components-Featured-Block-Content-1000x562-Desktop-Inchcape-Customer-Care-v7

Trusted by customers for many years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service. Our Inchcape used cars also come with a minimum of 12 months warranty (excluding bravoauto) and breakdown assistance (excluding bravoauto), at least a 9 month MOT and our multipoint check. Click 'Why Inchcape' below for full details.

Discover more reasons to choose Inchcape below.



Inchcape Reading BMW – sales and servicing with excellent service

Here at Inchcape BMW, we work hard to ensure every one of our Retail Centres reflects the same high standard of customer service - and our BMW Centre in Reading is certainly no exception. With a team of knowledgeable staff on hand to answer your every question - from advice on the latest BMW models to MOT queries - we are always on hand to help. 

Over 100 approved used cars at Inchcape Reading BMW - all indoors!

Here at Inchcape Reading BMW, you’ll get a warm welcome from the moment you step through our doors. Whether you’re booking a test drive, enquiring about servicing or finding out more about our latest deals, you’ll always receive our honest advice to help inform your choices at every step.

Our BMW Retail Centre in Reading offers:

  • The latest brand new BMW models in our showroom
  • An impressive choice of more than 100 approved used BMWs
  • Competitive financing options on both new and used vehicles
  • Bespoke corporate deals
  • Servicing and MOTs using genuine BMW parts at our workshop
  • A well-stocked parts department for quick, efficient repairs
  • Bespoke after-sales support

With more than 90 skilled staff on hand across retail and servicing, our Berkshire team will ensure you’re well looked after no matter what your requirements. 

How to find Inchcape Reading BMW

Inchcape Reading BMW is ideally located for customers across Berkshire, including the nearby towns of Wallingford, Didcot, Bracknell, Newbury, Thatcham, Tadley, Hook, Wokingham, Crowthorne and Henley-on-Thames.

To find us, from the A33 take the turn into Kennet Island and then take the first right onto Drake Way.  Head towards the end of the road, passing the Hilton Reading on your right. Our BMW Centre will be in front of you.

We look forward to welcoming you soon.