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Inchcape Reading BMW

Drake Way, Reading, Berkshire, RG2 0GH
3.9 /5
1,192 reviews

Opening times

Sales:

Mon to Fri 8.30am–6pm
Sat 9am–5pm
Sun 11am–4pm

Parts:

Mon to Fri 8am–6pm
Sat 8am–2pm
Sun Closed

Service:

Mon to Fri 8am–6pm
Sat 8am–2pm
Sun Closed

Available services

Accident repair
Body Shop
Fleet
MOT
Motability
Parts
Sales
Servicing

Read our reviews

Google
5.0/5
22 Jan 2022
Google Inchcape Reading BMW
Really helpful staff and team here that go above and beyond. Been bringing my mini here for the last 4 years and no regrets!
Google
5.0/5
20 Jan 2022
Google Inchcape Reading BMW
Raheel was very helpful and knowledgeable answering my questions. He was not pushy at all trying to sell us more stuff but rather a helpful guide in choosing the best options and specs for my newly built car that I wanted.I have bought many luxury cars but never had a pleasant experience as this one . If you are in the market for a BMW, he is the one to go to ⭐️ ⭐️ ⭐️ ⭐️ ⭐️
Google
4.0/5
19 Jan 2022
Google Inchcape Reading BMW
Efficient but due to the reported volume of cars in for work it took a little longer than expected. Other than that the staff were professional and polite
Google
5.0/5
19 Jan 2022
Google Inchcape Reading BMW
Smooth and quick car collection, issue with car sorted and new car collected.
Google
4.0/5
19 Jan 2022
Google Inchcape Reading BMW
Good customer service
Google
5.0/5
18 Jan 2022
Google Inchcape Reading BMW
My car was in for a safety recall. I had great, friendly and helpful experience from start to finish, thank you very much.
Google
5.0/5
13 Jan 2022
Google Inchcape Reading BMW
We regularly visit BMW either to have one of our cars MOT’d/serviced or just check out the cars for sale. On this occasion we were having an MOT done for my 2015 X4 and had booked a test drive in the new ix3. (My second.) Whilst waiting for the iX3 to be ready we had a quick look at the cars upstairs, which is where my good intentions all went out the window when I saw a newer version of my X4. We went out on the test drive leaving poor Jake to get the X4 out of its confined corner so I could drive that too. Jake had been helpful all morning… and patient and once I decided the X4 was for me he handed us over to AJ in sales. AJ had nearly sold us a beautiful X5 at the same showroom last year, but unfortunately one of her seniors told us we were unable to even drive our pre booked test drive as he had someone else interested. It was extremely embarrassing for both us and AJ and we were so happy she got the chance to sell us another car. AJ is very personable, efficient and incredibly knowledgeable. We were at the showroom for quite awhile and my husband had to take a couple of meetings whilst we waited but at the end of the day I came away knowing I had a new car. Bonus. I picked the car up a few days later and AJ was ready with the keys. She explained all the new technology and showed me how to use it. Directed me to all the things I potentially should know and answered all my questions, she even connected my phone for me. AJ could answer all my husbands questions regarding the switch over and finances. If there was a query she was quick to check that out with a manager. On this occasion our trip to BMW Reading was a lovely one. As a side note I would also like to mention Josh, without doubt my favourite member of the BMW team. He has always been extremely helpful to me on the several visits I have had to ask random questions. On the day I picked up the new car we passed on the escalator, obviously wearing masks and he instantly recognised me and also remembered the exact car I was driving AND the registration. To be helpful and polite is a given as a member of staff. To have genuine interest in your customer and their vehicle, that goes above and beyond.
Google
5.0/5
12 Jan 2022
Google Inchcape Reading BMW
Purchase of BMW840i
Google
5.0/5
10 Jan 2022
Google Inchcape Reading BMW
Great customer service kept informed all the way through no hidden charges suddenly appear Thanks for the service
Google
5.0/5
7 Jan 2022
Google Inchcape Reading BMW
Very helpful. I had a issue with my new BMW contactless key. Went to the spare parts department and the gentleman was very helpful and polite and even offered me a coffee.

New and used car sales, servicing and MOTs




Welcome to Inchcape BMW Reading located on Drake Way, Reading in Berkshire.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £99, buy online and have it delivered to your doorstep.  

You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment

Inchcape BMW Reading offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:
  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
Inchcape BMW dealership located in Chelmsford, Colchester, Ipswich, Norwich and Reading


Paul Glister
Head Of Business
0118 4270737 Email dealership

Inchcape Reading BMW – sales and servicing with excellent service

Here at Inchcape BMW, we work hard to ensure every one of our Retail Centres reflects the same high standard of customer service - and our BMW Centre in Reading is certainly no exception. With a team of knowledgeable staff on hand to answer your every question - from advice on the latest BMW models to MOT queries - we are always on hand to help. 

Over 100 approved used cars at Inchcape Reading BMW - all indoors!

Here at Inchcape Reading BMW, you’ll get a warm welcome from the moment you step through our doors. Whether you’re booking a test drive, enquiring about servicing or finding out more about our latest deals, you’ll always receive our honest advice to help inform your choices at every step.

Our BMW Retail Centre in Reading offers:

  • The latest brand new BMW models in our showroom
  • An impressive choice of more than 100 approved used BMWs
  • Competitive financing options on both new and used vehicles
  • Bespoke corporate deals
  • Servicing and MOTs using genuine BMW parts at our workshop
  • A well-stocked parts department for quick, efficient repairs
  • Bespoke after-sales support

With more than 90 skilled staff on hand across retail and servicing, our Berkshire team will ensure you’re well looked after no matter what your requirements. 

How to find Inchcape Reading BMW

Inchcape Reading BMW is ideally located for customers across Berkshire, including the nearby towns of Wallingford, Didcot, Bracknell, Newbury, Thatcham, Tadley, Hook, Wokingham, Crowthorne and Henley-on-Thames.

To find us, from the A33 take the turn into Kennet Island and then take the first right onto Drake Way.  Head towards the end of the road, passing the Hilton Reading on your right. Our BMW Centre will be in front of you.

We look forward to welcoming you soon.