We use cookies to give you the best possible experience. You refine the data you’re happy for us to track. By using our site, you agree to our Privacy Policy

Your Privacy

When you visit any web site, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalised web experience.
Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They do not store any personally identifiable information. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.

The site needs these cookies

Analytical/Performance Cookies

These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Performance Cookies

These cookies allow us to know which pages are the most and least popular and see how visitors move around the site.  All information collect is anonymous unless you provide personal information to us.
If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Functionality Cookies

These are used to recognise you when you come back to our website so that we can personalise our content for you.

Toyota Safety Sense

Five active safety technologies: Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Control, Automatic High Beam, Road Sign Assist and Adaptive Cruise Control.


Dual 4.2" TFT colour displays provide easy access to driving information, audio, navigation, climate control and warning messages as well as the driver support system. Wireless charging, Head-Up display, are also options.

One Step Ahead

The Prius comes with the newly developed Toyota Safety Sense as well as other safety features with the aim to create a more secure driving environment for everyone.

Smooth acceleration that’s more responsive and quieter – the new generation Full Hybrid Powertrain fitted within the Prius is sure to make a huge impression upon worldwide hybrid fans. With huge advancement in motorway fuel economy, the all-new Prius is an obvious contender for those commuters searching for a brand new Toyota. Offering the most dynamic drive, with a lower centre of gravity and a newly implemented Toyota New Global Architecture platform - improved handling and stability work hand-in-hand together to ensure the Toyota owner gets the most from their new Prius. While advanced Toyota Hybrid technology helps to heighten the impressive driving experience, the new Prius sporty dynamic provides the owner with a smoother, more linear delivery of responsiveness and power. More lightweight with a compact framework – the new model is both environmentally friendly and aerodynamic.
First unveiled at the 2015 Frankfurt Motor Show, the next generation, all new Prius excels all expectations. Improved economy, low emissions and fuel efficiency, all ensure an even greater, heightened driving experience in comparison to its much-admired predecessor. During the development process, the Toyota engineers had one huge objective – to make the largest leap in performance so far by improving CO2 emissions by up to 18%. Incorporating the most advanced high-tech features, the cockpit is fitted with a variety of forward-thinking technologies including sensors for convenience and driving enjoyment, plus Prius signature air vents, the inclusion of soft-touch materials and a smart dashboard. Designed to stand out from the very start, the history of the Prius is revolutionary. The smart Toyota has advanced and progressed driving dynamics, efficiency and style from the beginning.