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Read our reviews

Google
5.0/5
16 Apr 2024
Google Inchcape Reading BMW
I have to admit, I was skeptical about using Inchcape. I'd read a couple of mediocre reviews, but I found the car I wanted on Autotrader and put aside my concerns and visited them in person last week (at their Reading centre) to view the car (a BMW 330i). My first impression is that this is a seriously big place and they clearly sell a lot of cars... We dealt with 'AJ' who from the moment we walked in could not have been more helpful, well informed and polite. I am a commercial director and think of myself as being a fairly good judge of a salesperson's character, and AJ was a total pro from the outset. She brought the car up to the 3rd floor for us to look at and answered all of my questions promptly and knowledgeably. After a test-drive I paid the small deposit and agreed to return to pick up the car 3-days later. The car is 6-years old and had been outside, so needed a clean and polish and we agreed to that work being done (and the car prepped) by my return at 11:30am on the Friday. On the day that we picked up the car, we arrived as agreed and the car was ready, in perfect condition (better than I could have hoped for) and after organising the payment we drove away there and then. Nearly a week later I couldn't be happier with my car and I would absolutely recommend Inchcape Reading (and in particular AJ) to anyone!
AutoTrader UK
5.0/5
11 Apr 2024
AutoTrader UK Inchcape Reading BMW
Easy to deal with and high customer focus made buying easy and they took time to explain vehicle clearly
Google
5.0/5
8 Apr 2024
Google Inchcape Reading BMW
Met Andy at the parts department, really helpful and efficient service.
Google
4.0/5
8 Apr 2024
Google Inchcape Reading BMW
This was going to be a one star review. But I have to thank Iva, Linda and Daniel for turning things around for me. The three were so professional, polite, helpful and friendly. They provided me with the customer care that is sadly lacking from other businesses I have used in the past. . I’m sure, if more staff were as attentive to the customers needs as these were, there would be significantly more returning business. I can’t say any more other than thank you, and that the three of you are a credit to the company.👍
Google
5.0/5
6 Apr 2024
Google Inchcape Reading BMW
this was my first time in this bmw, and wow i am absolutely amazed by a lovely girl called Sophie. greeted me with such elegance and patience. i will definitely recommend this dealership to others!!
Google
5.0/5
4 Apr 2024
Google Inchcape Reading BMW
Chloe was fantastic, always a great service!
Google
5.0/5
2 Apr 2024
Google Inchcape Reading BMW
Have used inchcape BMW for years and will continue to do so, Anis went above and beyond to ensure I was happy and looked after
Google
5.0/5
28 Mar 2024
Google Inchcape Reading BMW
Anis was very helpful. A genuine superstar
Google
5.0/5
28 Mar 2024
Google Inchcape Reading BMW
Hamza Khan is one of the best salesman I have ever met, he is very kind and patient.
Google
5.0/5
28 Mar 2024
Google Inchcape Reading BMW
Just recently got a new 118i from Inchape delivered to my house. Steve who I was speaking to the whole time who was handling the process for me was second to none, fantastic service and was transparent with me the whole process, couldn’t ask for a nicer and professional person to liaise with. Definitely recommend going to inchape or getting in touch if you are looking to buy a new BMW!

New and used car sales, servicing and MOTs




Welcome to Inchcape BMW Reading located on Drake Way, Reading in Berkshire.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £99, buy online and have it delivered to your doorstep.  

You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment

Inchcape BMW Reading offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:
  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted By Customers For Over 175 Years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service. Our Inchcape used cars also come with a minimum of 12 months warranty (excluding bravoauto) and breakdown assistance (excluding bravoauto), at least a 9 month MOT and our multipoint check. Click 'Why Inchcape' below for full details.

Discover more reasons to choose Inchcape below.



Inchcape Reading BMW – sales and servicing with excellent service

Here at Inchcape BMW, we work hard to ensure every one of our Retail Centres reflects the same high standard of customer service - and our BMW Centre in Reading is certainly no exception. With a team of knowledgeable staff on hand to answer your every question - from advice on the latest BMW models to MOT queries - we are always on hand to help. 

Over 100 approved used cars at Inchcape Reading BMW - all indoors!

Here at Inchcape Reading BMW, you’ll get a warm welcome from the moment you step through our doors. Whether you’re booking a test drive, enquiring about servicing or finding out more about our latest deals, you’ll always receive our honest advice to help inform your choices at every step.

Our BMW Retail Centre in Reading offers:

  • The latest brand new BMW models in our showroom
  • An impressive choice of more than 100 approved used BMWs
  • Competitive financing options on both new and used vehicles
  • Bespoke corporate deals
  • Servicing and MOTs using genuine BMW parts at our workshop
  • A well-stocked parts department for quick, efficient repairs
  • Bespoke after-sales support

With more than 90 skilled staff on hand across retail and servicing, our Berkshire team will ensure you’re well looked after no matter what your requirements. 

How to find Inchcape Reading BMW

Inchcape Reading BMW is ideally located for customers across Berkshire, including the nearby towns of Wallingford, Didcot, Bracknell, Newbury, Thatcham, Tadley, Hook, Wokingham, Crowthorne and Henley-on-Thames.

To find us, from the A33 take the turn into Kennet Island and then take the first right onto Drake Way.  Head towards the end of the road, passing the Hilton Reading on your right. Our BMW Centre will be in front of you.

We look forward to welcoming you soon.