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Read our reviews

Google
5.0/5
25 Mar 2024
Google Inchcape Reading BMW
Been to the service department and the manager Kevin is very helpful. Keep up the good work.
Google
5.0/5
25 Mar 2024
Google Inchcape Reading BMW
Called into inchcape Reading today and met the new Aftersales Manager Kevin at the service department, he quickly resolved some outstanding items from when my BMW was purchased .. Excelent service !!
Google
5.0/5
25 Mar 2024
Google Inchcape Reading BMW
We attended Inchcape Reading, BMW recently and purchased our brand new M2. Couldn’t be happier, Adnan was amazing. He found us the car with the exact spec we were looking for, the car was delivered on time and we were kept informed throughout the whole process. This is the 5th car we have purchased from Adnan, that itself speaks volumes. We would without doubt recommend Inchcape Reading and most definitely Adnan.
Google
5.0/5
23 Mar 2024
Google Inchcape Reading BMW
Servicing you car is part of the list of things to do, but when dealing with Inchcape Reading BMW is was a pleasure, the staff are all super helpful and made sure I was kept informed whist waiting for my car in their very comfortable waiting area. Thanks to all an in particular Kevin for from a very happy customer
Google
5.0/5
22 Mar 2024
Google Inchcape Reading BMW
James Stuart, thank you for replacing the tyre so quickly.
Google
5.0/5
27 Feb 2024
Google Inchcape Reading BMW
I had an outstanding service experience at Inchcape Reading! The Workshop Controller Brandon and Service Advisor Millie were instrumental in ensuring a seamless process. Their professionalism, attention to detail, and excellent communication made my visit truly exceptional. I highly commend their dedication and the overall service quality at Inchcape Reading. A top-notch experience that has earned my trust and loyalty.
Google
5.0/5
26 Feb 2024
Google Inchcape Reading BMW
Excellent customer service provided by the salesman -Alex Metcalf
Google
5.0/5
19 Feb 2024
Google Inchcape Reading BMW
Thank you anis for help fantastic service will use reading bmw from now on anis you star
Google
5.0/5
18 Feb 2024
Google Inchcape Reading BMW
Pop into BMW Reading to help with my car, Jake couldn't of been more helpful, took the time out of his busy day to explain things, a massive credit to BMW having him on the team
Google
5.0/5
16 Feb 2024
Google Inchcape Reading BMW
Always a friendly welcome

New and used car sales, servicing and MOTs




Welcome to Inchcape BMW Reading located on Drake Way, Reading in Berkshire.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £99, buy online and have it delivered to your doorstep.  

You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment

Inchcape BMW Reading offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:
  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted By Customers For Over 175 Years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service. Our Inchcape used cars also come with a minimum of 12 months warranty (excluding bravoauto) and breakdown assistance (excluding bravoauto), at least a 9 month MOT and our multipoint check. Click 'Why Inchcape' below for full details.

Discover more reasons to choose Inchcape below.



Inchcape Reading BMW – sales and servicing with excellent service

Here at Inchcape BMW, we work hard to ensure every one of our Retail Centres reflects the same high standard of customer service - and our BMW Centre in Reading is certainly no exception. With a team of knowledgeable staff on hand to answer your every question - from advice on the latest BMW models to MOT queries - we are always on hand to help. 

Over 100 approved used cars at Inchcape Reading BMW - all indoors!

Here at Inchcape Reading BMW, you’ll get a warm welcome from the moment you step through our doors. Whether you’re booking a test drive, enquiring about servicing or finding out more about our latest deals, you’ll always receive our honest advice to help inform your choices at every step.

Our BMW Retail Centre in Reading offers:

  • The latest brand new BMW models in our showroom
  • An impressive choice of more than 100 approved used BMWs
  • Competitive financing options on both new and used vehicles
  • Bespoke corporate deals
  • Servicing and MOTs using genuine BMW parts at our workshop
  • A well-stocked parts department for quick, efficient repairs
  • Bespoke after-sales support

With more than 90 skilled staff on hand across retail and servicing, our Berkshire team will ensure you’re well looked after no matter what your requirements. 

How to find Inchcape Reading BMW

Inchcape Reading BMW is ideally located for customers across Berkshire, including the nearby towns of Wallingford, Didcot, Bracknell, Newbury, Thatcham, Tadley, Hook, Wokingham, Crowthorne and Henley-on-Thames.

To find us, from the A33 take the turn into Kennet Island and then take the first right onto Drake Way.  Head towards the end of the road, passing the Hilton Reading on your right. Our BMW Centre will be in front of you.

We look forward to welcoming you soon.