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Read our reviews

Google
5.0/5
18 Feb 2024
Google Inchcape Reading BMW
Pop into BMW Reading to help with my car, Jake couldn't of been more helpful, took the time out of his busy day to explain things, a massive credit to BMW having him on the team
Google
5.0/5
16 Feb 2024
Google Inchcape Reading BMW
Always a friendly welcome
Google
5.0/5
15 Feb 2024
Google Inchcape Reading BMW
Please see full review for the reason I changed the rating to 5 stars from one! If I could have given this a zero star, I would! Took five weeks to repair a one month old IX1! Did not respond to telephone messages, once I managed to speak to the After Sales Manager he promised to investigate my complaint, offered me £350 goodwill gesture and then when I chased him two weeks later to find out about my car, he had been sacked! Tried to speak to the Head of Business on the web site and he had resigned! Had to complain direct to BMW HO and after being told car would not be ready for two weeks by the garage, it was fixed in two days! The list of incompetent service is endless and to much to put in this feedback. Awaiting HO response to my complaint. The only person that I could find that owned my complaint and resolved it in two days was Sherein Sattar. Update, they do read these reviews and the new After Sales Manager has been in contact on his first day in the job and is investigating my complaint. HO BMW upheld my complaint, so let’s see what the garage do now to make me feel a valued customer! 2nd Update, Kevin Lockwood-Goose the new After Sales Manager has investigated my complaint and owned it! Very happy with him and if he is as good as he sounds, there should be a quick improvement in service as he is recruiting, training and appointing a Customer Service Manager to look after us! I expect better things of BMW Inchcape Reading and will give them another chance.
Google
5.0/5
15 Feb 2024
Google Inchcape Reading BMW
I visited Inchcape Reading Mini yesterday with the intention of purchasing a car, and I must say, the experience was outstanding, largely thanks to a sales executive named Natalie. Natalie was incredibly welcoming and eager to assist us. She demonstrated an impressive level of professionalism combined with a friendly demeanor that made us feel completely at ease. Natalie took the time to thoroughly discuss our needs and preferences, answering every question with patience and expertise. Her honest and straightforward approach was refreshing, ensuring that we had all the information we needed to make an informed decision without feeling pressured. Thanks to Natalie, we are now the proud owners of a wonderful car that suits our needs perfectly. Her dedication to providing exceptional customer service and her ability to make the car buying process not just stress-free but enjoyable is commendable. I highly recommend Inchcape Reading Mini to anyone looking to purchase a car. Ask for Natalie; her professionalism, honesty, and friendly nature truly set her apart. Thank you, Natalie, for such a positive experience!
Google
5.0/5
13 Feb 2024
Google Inchcape Reading BMW
pleasant test drive experience with i4 40 m sport. the sales lady called AJ she is very knowledgable, friendly. for most of the questions i hv asked about the car she can provide the info. will recommend others to purchase with her
Google
5.0/5
11 Feb 2024
Google Inchcape Reading BMW
Got parts needed staff are polite some nice cars in there would use agean
Google
5.0/5
8 Feb 2024
Google Inchcape Reading BMW
Excellent service from Chloe. Very friendly and efficient with how she dealt with the repairs to my M4 Competition. Well done!
Google
5.0/5
31 Jan 2024
Google Inchcape Reading BMW
Anis was amazing helped and guided me though how bmw services work. Thanks bud
Google
5.0/5
30 Jan 2024
Google Inchcape Reading BMW
I want to thank Anil for looking after me. He called when the car was ready. Top man. Car was even washed and cleaned inside. Thanks.
Google
5.0/5
26 Jan 2024
Google Inchcape Reading BMW
Great service my son sold his 4 series and purchased a 3 series Natalie was so helpful she came in on her day off to hand over would recommend top service and so helpful

New and used car sales, servicing and MOTs




Welcome to Inchcape BMW Reading located on Drake Way, Reading in Berkshire.

Our team are expertly trained and on-hand to help with all your Sales and Aftersales requirements, so contact us today or use our online tools to book a BMW test-drive, book a BMW service or MOT, value your current BMW or create a personalised quote with our competitive finance. You can also reserve a new or used car from just £99, buy online and have it delivered to your doorstep.  

You can just sell your current BMW to us, even if you don't buy another one. Simply grab an instant online valuation and arrange to drop it in to us at a time to suit you.

It's that simple In just 4 easy steps you can sell your BMW at a competitive price:
  • Online valuation 
  • Contact details 
  • Drop-off
  • Secure payment

Inchcape BMW Reading offer both servicing and MOTs with expert technicians using advanced diagnostic systems and equipment. Servicing your car with us includes many other benefits:
  • Genuine BMW Parts covered with a minimum 1 year warranty
  • A courtesy car, collection and delivery service, or lift, subject to availability
  • A while-you-wait MOT or service, with free Wi-Fi, and complimentary refreshments
  • Free comprehensive vehicle health check examining: tyres, brakes, lights and fluid levels
  • Personalised video of your vehicle inspection from your technician
  • 0% APR finance and spread the cost of repairs with our service plans 
dealership - BMW


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Trusted By Customers For Over 175 Years

We're committed to giving our customers more


Whether you are looking for a brand new or approved used BMW, a service, repair, or MOT, we are committed to giving you more of everything; more choice, more value, and more peace of mind. 

Browse hundreds of new and used BMW cars available in-store. Or browse online and benefit from total convenience with our home delivery or click and collect service. Our Inchcape used cars also come with a minimum of 12 months warranty (excluding bravoauto) and breakdown assistance (excluding bravoauto), at least a 9 month MOT and our multipoint check. Click 'Why Inchcape' below for full details.

Discover more reasons to choose Inchcape below.



Inchcape Reading BMW – sales and servicing with excellent service

Here at Inchcape BMW, we work hard to ensure every one of our Retail Centres reflects the same high standard of customer service - and our BMW Centre in Reading is certainly no exception. With a team of knowledgeable staff on hand to answer your every question - from advice on the latest BMW models to MOT queries - we are always on hand to help. 

Over 100 approved used cars at Inchcape Reading BMW - all indoors!

Here at Inchcape Reading BMW, you’ll get a warm welcome from the moment you step through our doors. Whether you’re booking a test drive, enquiring about servicing or finding out more about our latest deals, you’ll always receive our honest advice to help inform your choices at every step.

Our BMW Retail Centre in Reading offers:

  • The latest brand new BMW models in our showroom
  • An impressive choice of more than 100 approved used BMWs
  • Competitive financing options on both new and used vehicles
  • Bespoke corporate deals
  • Servicing and MOTs using genuine BMW parts at our workshop
  • A well-stocked parts department for quick, efficient repairs
  • Bespoke after-sales support

With more than 90 skilled staff on hand across retail and servicing, our Berkshire team will ensure you’re well looked after no matter what your requirements. 

How to find Inchcape Reading BMW

Inchcape Reading BMW is ideally located for customers across Berkshire, including the nearby towns of Wallingford, Didcot, Bracknell, Newbury, Thatcham, Tadley, Hook, Wokingham, Crowthorne and Henley-on-Thames.

To find us, from the A33 take the turn into Kennet Island and then take the first right onto Drake Way.  Head towards the end of the road, passing the Hilton Reading on your right. Our BMW Centre will be in front of you.

We look forward to welcoming you soon.