Toyota Safety Sense

Five active safety technologies: Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Control, Automatic High Beam, Road Sign Assist and Adaptive Cruise Control.


Dual 4.2" TFT colour displays provide easy access to driving information, audio, navigation, climate control and warning messages as well as the driver support system. Wireless charging, Head-Up display, are also options.

One Step Ahead

The Prius comes with the newly developed Toyota Safety Sense as well as other safety features with the aim to create a more secure driving environment for everyone.

Smooth acceleration that’s more responsive and quieter – the new generation Full Hybrid Powertrain fitted within the Prius is sure to make a huge impression upon worldwide hybrid fans. With huge advancement in motorway fuel economy, the all-new Prius is an obvious contender for those commuters searching for a brand new Toyota. Offering the most dynamic drive, with a lower centre of gravity and a newly implemented Toyota New Global Architecture platform - improved handling and stability work hand-in-hand together to ensure the Toyota owner gets the most from their new Prius. While advanced Toyota Hybrid technology helps to heighten the impressive driving experience, the new Prius sporty dynamic provides the owner with a smoother, more linear delivery of responsiveness and power. More lightweight with a compact framework – the new model is both environmentally friendly and aerodynamic.
First unveiled at the 2015 Frankfurt Motor Show, the next generation, all new Prius excels all expectations. Improved economy, low emissions and fuel efficiency, all ensure an even greater, heightened driving experience in comparison to its much-admired predecessor. During the development process, the Toyota engineers had one huge objective – to make the largest leap in performance so far by improving CO2 emissions by up to 18%. Incorporating the most advanced high-tech features, the cockpit is fitted with a variety of forward-thinking technologies including sensors for convenience and driving enjoyment, plus Prius signature air vents, the inclusion of soft-touch materials and a smart dashboard. Designed to stand out from the very start, the history of the Prius is revolutionary. The smart Toyota has advanced and progressed driving dynamics, efficiency and style from the beginning.