Can you believe we’re into our sixth month of Inchcape Introduces? So far, we’ve managed to speak to some fantastic colleagues from various business areas who have all given us a great insight into their careers and roles here at Inchcape. You can find all of these other interviews in the News section of our blog.
We’re rounding off a very busy 2019 by sitting down for a chinwag with our Social Media Executive, Harrison Cantel.
How long have you worked for Inchcape, Harrison?
I first stepped through the Inchcape Head Office doors on Thursday 8th November 2018, so I have been here for just over a year. How time flies!
Talk us through your career journey, and tell us how you arrived in your current role.
I have been involved in Marketing, more specifically, Social Media Marketing since the start of University. I started my BA (Hons) Media & Communications course back in 2012 at Birmingham City University. From early on, I was very involved with the nightlife scene and set up a handful of student nights, all of which relied heavily on the succession of social media marketing.
Towards the end of my 3-year course, I decided to test out just how much I really knew about Marketing and set up my own clothing brand. I knew that having no previous fashion experience and no real interest in fashion meant that it was going to be a challenge - but that was the point! I wanted to test my Marketing knowledge and see whether I could make something out of nothing, just through having a strong marketing strategy.
Within a year, the brand had over 40,000 social media followers and had been featured in GQ Magazine. This was when I knew I wanted to pursue a career in Marketing and fortunately, I was then offered a graduate marketing job at the University just days before I was due to graduate. I have no idea how it happened, but I was chuffed as I really did not want to move back home to Essex!
During my time working at the University, I set up my own freelance marketing agency, which still operates today, on weeknights and weekends. During the last few years of running this, I have built on my digital marketing knowledge and skillset considerably.
Now here I am at Inchcape, doing my bit to improve our overall brand awareness online and ensure that our dealerships are up-to-speed with, and utilising, their own social media platforms.
What does your role involve?
At the moment, one of my main focuses is visiting our retails centres and delivering my Social Media Masterclasses. The aim of these sessions is to ensure all of our sites are consistent with one another. I also share some tips and tricks with the teams so that they are able to confidently publish their own localised social content.
I am responsible for identifying, creating and publishing content that each of our brands and retail centres post each week, which involves scheduling content to over 200 social media pages a couple of times a week. I also work closely with the Divisional Marketing Managers to ensure that sales events and product launches are publicised to our customers and followers.
What do you enjoy most about your job?
I absolutely love delivering the masterclass sessions! It is a great feeling to share experiences and knowledge in your chosen field. I love meeting new people and it is nice to see even more dealerships getting involved with social media.
What’s the secret to being a great Social Media Executive?
Coffee. A solid understanding of social media trends and strong communications skills. And more coffee.
Tell us the ingredients for a perfect Inchcape social post.
Nowadays, it is all about producing ‘thumb-stopping’ content that is going to catch our attention and leave us wanting more!
By the end of next year, 80% of all social media content will be in the form of video, so having some aesthetically stimulating visuals alongside a solid caption is the key to maximum exposure and consumer satisfaction. Also, a gripping title that pulls the consumer in is essential. This could include a rhetorical question to encourage them to think and engage with the post.
What is your proudest achievement at Inchcape so far?
I would say it is how I’ve managed to increase the overall social media activity, engagement and reach across all of our brands and dealerships.
In your opinion, what is the best thing about working in the automotive industry?
Being able to obsess over cars 24/7 without getting on anyone’s nerves!
Finally, Harrison, if you could have any car in the world, what would it be?
I already know that some people reading this will judge me, but… a Range Rover Sport SVR in matte black.